In recent years, an increase of global activity has stimulated the demand for localization, which has become a more commonplace solution in the corporate world. With all of today's rapidly advancing communication technology, companies are seeing a rapid fall in the barriers that once restricted their outreach capability in foreign markets. The emergence of a globally available low cost financial transaction infrastructure (e.g. Paypal, Google Checkout, etc.) has been instrumental in helping reduce the cost of establishing a presence in foreign markets.
In addition to idiomatic language translation, our language specialists take into account such details as time zones, currency, national holidays, cultural sensitivities, gender roles, and geographic examples. A successfully localized service or product is one that appears to have been developed within the local culture, which translates into a higher return for your business.